Nine In 10 Consumers Remember Branding On Promotional Products, Study Finds. Branding has everything to do with identity; who you are and what kind of products and services you represent. PPAI’s 2016 Consumer Study found that, when prompted with an unaided question, 83 percent of respondents said they recalled at least one brand and 23 percent recalled at least one message from a promotional product they received. However, if aided or given options, nine in 10 on average correctly recalled branding, and eight in 10 recalled messaging characteristics, which indicates that consumers are not always aware they are being advertised to when given promotional products. We at Creations by cooley offer over 900,000 different promotional products, let us find one that works for you.